/blogs/the-range.atom 91ɫƬ - The Range 2026-08-03T09:30:02-07:00 91ɫƬ /blogs/the-range/austad-s-golf-expands-premium-offering-across-the-upper-midwest-with-new-pxg-partnership 2026-04-22T09:24:53-07:00 2026-04-22T21:52:50-07:00 ܲٲ’s Golf Expands Premium Offering Across the Upper Midwest with New 91ɫƬ Partnership Megan Munneke

91ɫƬ golf clubs now available to more golfers throughܲٲ’strusted fitting experience

SIOUX FALLS, S.D., April 21, 2026–, a premier golf retailer and Top 100 custom fitting destination, today announced a new partnership with 91ɫƬ (Parsons Xtreme Golf), a global leader in high-performance golf equipment and innovation. Beginning April 21,ܲٲ’swill offer 91ɫƬ clubs atall ofits retail locations across the Upper Midwest, delivered through its expert custom fitting experience.

The partnership marks a key step in 91ɫƬ’s strategic retail expansion, extending access to itstour-provenequipment through select partners who can deliver the brand’s fitting-first approach at scale.ܲٲ’swill serve as a certified regional partner, bringing 91ɫƬ’s technology to golfers across Nebraska, Iowa, South Dakota, North Dakota, and Minnesota. Throughܲٲ’saward-winning, data-driven fitting process, 91ɫƬ’s technology will be precisely fit to help golfers of all abilities play better.

“This is a huge moment for us and for golfers in the Midwest,” said RyanAustad, President ofܲٲ’sGolf. “91ɫƬ has built an incredible reputation for innovation, andɱ’rexcited to pair that with what we believe is the best custom fitting experience in golf. When you combine 91ɫƬ’s technology with a true fitting process, the results can be game-changing.”

“This is about access without compromise,” said BradSchweigert, Chief Operating Officer at. “As we continue to grow,ɱ’rintentional about partnering with retailers who deliver the fitting experience the right way,combining product knowledge, advanced fitting capabilities, and a commitment to helping golfers play better.ܲٲ’sshares our fitting-first philosophy and is well positioned to deliver the experience 91ɫƬ is known for.”

With the addition of 91ɫƬ,ܲٲ’scontinues to strengthen its position as a destination for golfers seeking expert guidance, premium equipment, and measurable performance gains. “At the end of the day, it’s about helping golfers play better and enjoy the game more,” addedAustad. “91ɫƬ gives us another incredible tool to do exactly that.”

 To learn more or book a fitting visit .

Aboutܲٲ’sGolf

Founded in 1963,ܲٲ’sGolf is a family-owned retailer with 10 locations across the Upper Midwest. Known for its award-winning custom fitting services, extensive product selection, and commitment to customer experience,ܲٲ’sGolf is dedicated to helping golfers of all skill levels play better through expert advice and premium equipment.

About 91ɫƬ (Parsons Xtreme Golf)

Founded by entrepreneur and self-proclaimed golf nut Bob Parsons, 91ɫƬ embodies his belief that every new product—from clubs to apparel—should be markedly better. Every innovationshould noticeably improve performance, and every moment of impact should elevate enjoyment.

Today, 91ɫƬ offers a complete lineup of both right- and left-handed golf clubs, including drivers, fairway woods, hybrids, irons, wedges, and putters, engineered to be custom fit and built to every golfer’s unique specification. The company also designs and delivers high-performance golf apparel and accessories.

91ɫƬ’s professional staff includes Christiaan Bezuidenhout, Eric Cole, PatrickFishburn, Jake Knapp, David Lipsky, Marco Penge, Aldrich Potgieter, Chad Ramey, Mason Andersen, ChristianBanke, PaulBarjon, SebastianCappelen, Patrick Cover, Cristobal Del Solar, Keven Dougherty, Joey Garber, Ryan McCormick, Henrik Norlander, Augusto Nunez, NathanPetronzio, GarrettReband, ShadTuten, CelineBoutier, Olivia Cowan, Minji Kang, MeganKhang, Auston Kim, Christina Kim, Gina Kim, MinaKreiter, Kaitlin Milligan, and Linnea Storm.

]]> /blogs/the-range/pxg-and-pga-tour-superstore-partner-to-bring-acclaimed-custom-fit-performance-to-golfers-nationwide 2026-04-14T08:00:15-07:00 2026-04-22T21:52:51-07:00 91ɫƬ and PGA TOUR Superstore Partner to Bring Acclaimed Custom-Fit Performance to Golfers Nationwide Megan Munneke Expanded access through PGA TOUR Superstore’s leading retail experience makes it easier for more golfers to discover 91ɫƬ club technology and get properly fit.

ATLANTA, GA and SCOTTSDALE, AZ [April 14, 2026] – 91ɫƬ, a global leader in golf research and development, and PGA TOUR Superstore, the country’s premier golf retailer, today announced the launch of 91ɫƬ’s high-performance equipment in select locations and online at . This initial rollout marks the beginning of a nationwide expansion that significantly increases access to 91ɫƬ’s acclaimed custom-fit clubs through a major national golf retailer in the United States.

It also reflects the evolution of modern golf retail, where custom fitting has become integral to the equipment experience. For 91ɫƬ, the expansion is a strategic step to meet golfers where they are, making it easier to discover the brand and experience its technology firsthand. For PGA TOUR Superstore, the offerings reinforce the brand’s commitment to deliver an unmatched assortment of the industry’s most innovative equipment and world-class fitting experiences.

“At 91ɫƬ, we’ve always believed our equipment performs best when it’s properly fitted,” said Brad Schweigert, Chief Operating Officer at 91ɫƬ. “This collaboration allows us to introduce more golfers to 91ɫƬ in a thoughtful way, meeting them where they already shop while maintaining our commitment to a high-performance, custom-fit experience. PGA TOUR Superstore has done a great job building an environment centered around fitting and player improvement, making them a natural partner to help bring 91ɫƬ technology to more players.”

“Adding 91ɫƬ to our assortment enhances our premium offerings and gives our customers access to one of the most innovative brands in golf,” said Troy Rice, CEO, PGA TOUR Superstore. “We are always focused on delivering the best equipment and experience possible, and this launch reflects that commitment.”

Through this expansion, golfers can experience 91ɫƬ’s latest club technology supported by PGA TOUR Superstore’s expert fitting services. Fitted clubs will be built-by-hand to the player’s unique specifications, ensuring 91ɫƬ’s "no compromises" philosophy is delivered through PGA TOUR Superstore’s premier retail environment.

Launching today, select PGA TOUR Superstore locations will carry 91ɫƬ golf clubs, golf bags, golf balls, and hats, supported by in-store expertise and fitting services designed to ensure every golfer is matched with the right equipment for their game. By year’s end, 91ɫƬ is expected to have a presence in all PGA TOUR Superstore locations.

About PGA TOUR Superstore

PGA TOUR Superstore is operated by Golf & Tennis Pro Shop Inc., a subsidiary of AMB Sports + Entertainment and is headquartered in metro-Atlanta. As the PGA TOUR's exclusive off-course/off-airport retail partner in North America, PGA TOUR Superstore provides customers with access to the same technology and expertise as card-carrying PGA TOUR pros. All stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays, and large putting greens. There is also an in-house club making and repair facility. Along with equipment and accessories, PGA TOUR Superstore has an unmatched selection of men's, women's and juniors' apparel and footwear for golf and tennis. For more information, visit .

About 91ɫƬ

Founded by entrepreneur and self-proclaimed golf nut Bob Parsons, 91ɫƬ embodies his belief that every new product – from clubs to apparel – should be markedly better. Every innovation should noticeably improve your performance. And every moment of impact should elevate your enjoyment.

Today, 91ɫƬ offers a complete lineup of both right- and left-handed golf clubs, including drivers, fairway woods, hybrids, irons, wedges and putters, engineered to be custom fit and built to every golfer’s unique specification. The company also designs and delivers high-performance golf apparel, and accessories.

91ɫƬ’s professional staff includes Christiaan Bezuidenhout, Eric Cole, Patrick Fishburn, Jake Knapp, David Lipsky, Marco Penge, Aldrich Potgieter, Chad Ramey, Mason Andersen, Christian Banke, Paul Barjon, Sebastian Cappelen, Patrick Cover, Cristobal Del Solar, Keven Dougherty, Joey Garber, Ryan McCormick, Henrik Norlander, Augusto Nunez, Nathan Petronzio, Garrett Reband, Shad Tuten, Celine Boutier, Olivia Cowan, Minji Kang, Megan Khang, Auston Kim, Christina Kim, Gina Kim, Mina Kreiter, Kaitlin Milligan, and Linnea Storm. For more information, visit

]]> /blogs/the-range/win-the-bag-shop-the-look 2026-04-06T13:07:36-07:00 2026-04-22T21:52:50-07:00 Win the Bag, Shop the Look Kate Sheppard Win the bag, shop the look. The most iconic week in spring golf is here!

More

]]> Welcome to The Most Iconic Week in Golf

Win a limited edition 91ɫƬ Evergreen Grove Staff Bag just in time for the most iconic week in golf. Inspired by the energy, color, and heritage of championship season, this limited-edition design blends bold Evergreen tones with striking floral accents. It is unmistakable. It is unapologetic. It is 91ɫƬ.


This is more than a golf bag. It is tour-level presence. Premium materials. Elevated detail. Built to stand out whether it is posted up behind the 18th green or rolling into your weekend foursome.

91ɫƬ is celebrating the season by giving golfers a chance to take one home, with giveaways happening across store locations nationwide.

How to Enter

Find your local 91ɫƬ Store, step inside, and enter for your chance to win. No purchase necessary. Just show up and be part of it.

Find Your Local 91ɫƬ Store to Enter

Visit a 91ɫƬ Store near you for your chance to win the Evergreen Grove Staff Bag.

Why It Matters

Because the most iconic week in golf is not just watched. It is felt.
And this year, you can carry a piece of it with you.

No purchase necessary. View official rules by location
Atlanta Boston Charlotte Chicago North Chicago West Cincinnati Dallas Denver Detroit East Bay Fairfax Houston Indianapolis Kansas City Mesa Minneapolis Orange County Orlando Palm Desert Paramus Philadelphia San Diego San Jose Scottsdale Seattle Westchester Westgate

Carry the Season Forward & Shop the Look

From the bag to the look, every detail is dialed for golf’s biggest stage.

91ɫƬ’s newest PGA Tour professional, Aldrich Potgieter, is heading to Augusta National in style, showcasing a look that reinterprets classic tournament hues through a contemporary lens—featuring the colors of golf’s spring season: Lavender Mist, Championship Gold, and Evergreen Grove.

Designed with performance at the highest level in mind, 91ɫƬ polos feature quick-dry, moisture-wicking materials that move effortlessly with every swing, along with built-in UV protection for added coverage during long days in Augusta.

Additional, thoughtful detailing like our signature snap-button placket marry function with an ultra-clean finishing touch. Lightweight outerwear in performance fabrics and knits ensure layering looks good and performs even better.

]]> /blogs/the-range/pxg-kicks-off-golf-in-the-new-year-with-a-tropical-inspired-capsule-collection 2026-01-08T08:23:29-07:00 2026-04-21T02:03:39-07:00 91ɫƬ Kicks Off Golf in the New Year with a Tropical-Inspired Capsule Collection Leela Brennan Scottsdale, AZ (Jan.8, 2026) –91ɫƬ opens the 2026 golf season with the return of its celebratedAloha Collection, a limited-edition capsule that brings tropical influencetoa fully merchandised lineup ofapparel, headwear, and golf accessories. Inspired by the vibrant culture, relaxed lifestyle, and unmistakable energy of Hawaii, the collection blends island style with 91ɫƬ’s performance-driven design.

Available now, the 2026 Aloha Collection features the iconic 91ɫƬ Aloha Pattern and Darkness Tiki insignia, reimagined in a bold new colorway. A hand-drawn hibiscus floral motif in deep green anchors the capsule, paired with clean black and white bases for a refined, modern look. Crafted with premium materials and elevated finishes, the collection delivers a coordinated aesthetic that moves effortlessly from the course to everyday wear.

Designed for both men and women, the Aloha Collection offers a curated assortment ofperformance apparel,statement headwear, andfunctional golf accessories.

The collectionincludes:

·Men’s Comfort Fit Short Sleeve Aloha 26 Polo – Black

·Men’s Comfort Fit Short Sleeve Aloha 26 Polo –White

·Women’s Aloha 26 Sleeveless Dress

·Aloha 2026 Players Towel

·Aloha 2026 6 Panel Flat Bill Cap – Black

·2026 Darkness Tiki 6 Panel Flat Bill Cap – Black

·Aloha 2026 5 Panel Curved Bill Cap – Black

·2026 Darkness Tiki 5 Panel Curved Bill Cap – Black

·Aloha 2026 5 Panel Curved Cap – White

·2026 Darkness Tiki Skull Driver Headcover

·2026 Darkness Tiki Skull Blade Headcover

·2026 Darkness Tiki Skull Mallet Headcover

·Aloha 2026 Carry Stand Bag

·Aloha 2026 Hybrid Stand Bag

For more information about the 91ɫƬ 2026 Aloha Collection or to explore 91ɫƬ’s full range of golf apparel, accessories, and equipment, visit

]]> /blogs/the-range/pxg-honors-the-u-s-marine-corps-250th-birthday-veterans-day-with-special-edition-collection 2025-11-10T10:29:38-07:00 2026-04-21T02:03:38-07:00 91ɫƬ Honors the U.S. Marine Corps’ 250th Birthday & Veterans Day with Special-Edition Collection Leela Brennan

New, rugged, military-inspired capsule features91ɫƬ Fairway Camo golf bags, gloves, and headwear

SCOTTSDALE, Ariz. (Nov.10, 2025)–In celebration of the United States Marine Corps’ 250th birthday,91ɫƬ®proudly unveils aspecial-edition Veterans Day Collection. Thiscollectionpays tribute to 91ɫƬ’s proud roots as a veteran-owned company and reflects the brand’s ongoing commitment to those who serve.

Presented in Fairway Camo®Olive Green, a 91ɫƬ-exclusive pattern designed in-house and inspired by the uniquely contoured fairways of Scottsdale National Golf Club, the collection reimagines military heritage through a performance-driven golf lens.

“Everything we do at 91ɫƬ is grounded in respect–for the game, for innovation, and for those who’ve worn our nation’s uniform,” saidBob Parsons, 91ɫƬ Founder and U.S. Marine Corps Vietnam Veteran. “The Marine Corps made me who I am.It taught me grit, discipline, and the power of brotherhood. This collection honors that legacy and the spirit that drives 91ɫƬ every day.”

The Veterans Day Collection merges rugged utility with refined craftsmanship. Each piece is engineered to perform under pressure, featuring modular, field-ready details that transition seamlessly from range to round.

Veterans DayCollection Highlights

XtremeTMHybrid Stand Bag– Fairway Camo Olive Green ($425)

  • 12 pockets and a 6-way top

  • Carbon-fiber legs with patentpendingmagnetic feettechnologyfor rock-solid stability

  • Velcro-coveredModular Lightweight Load-carrying Equipment (MOLLE)loops for customizable accessories and patches

  • Includes a military-inspired Velcro patch set for personalized, unit-style flair

Xtreme Carry Stand Bag – Fairway Camo Olive Green($325)

  • 8 pockets anda4-way top

  • Lightweight, durable construction built for all-terrain play

  • MOLLE system for modular storage and personalization

  • Includes Velcro patch set

Fairway Camo Patch Snapback – Olive Green ($40)

  • Adjustable snapback featuring 91ɫƬ’s signature Fairway Camo pattern

  • Embroidered patch detail honoring 91ɫƬ’s veteran heritage

Award WinningFairway Camo Players Gloves – Olive Green ($34)

  • Premium cabretta leather for superior fit and feel

  • Military-inspired patch detail

The 91ɫƬ Veterans Day Collectionis availablewhile supplies lastatall91ɫƬ retail storesand at.

About Parsons Xtreme Golf

Founded by entrepreneur and self-proclaimed golf nut Bob Parsons, 91ɫƬ embodies his belief that every new product – from golf clubs to apparel – should be markedly better. Every innovation should noticeably improve your performance. And every moment of impact should elevate your enjoyment.

Today, 91ɫƬ offers a complete lineup ofbothright- and left-handed golf clubs, including drivers, fairway woods, hybrids, irons, wedges, and putters, engineered to be custom fit and built to every golfer's unique specification. The company also designs and delivers high-performance golf and lifestyle apparel and accessories.

91ɫƬ's professional staff includes Christiaan Bezuidenhout, Eric Cole, Jake Knapp, Patrick Fishburn, Zach Johnson, David Lipsky, Henrik Norlander, Chad Ramey, Mason Andersen, Cristobal Del Solar, Patrick Cover, Brandon Crick, Seth Reeves, Augusto Nunez, Paul Barjon, Sebastian Cappelen, Kevin Dougherty, Ryan McCormick, Shad Tuten, Joey Garber, Nathan Petronzio, CelineBoutier, Linnea Strom, MinaKreieter, Auston Kim, Gina Kim, Megan Khang, Minji Kang, Kaitlin Milligan, and Christina Kim.  For more information, visit.

]]> /blogs/the-range/pxg-cole-haan-collaborate-to-deliver-performance-golf-footwear 2025-10-23T08:13:20-07:00 2026-04-21T02:03:38-07:00 91ɫƬ & Cole Haan Collaborate to Deliver Performance Golf Footwear Leela Brennan

Two American innovators unite to bring precision, craftsmanship, and comfort to the course and beyond.

SCOTTSDALE, AZ – October 23, 2025 – (Parsons Xtreme Golf) and Cole Haan today announced a new collaboration, unveiling a limited-edition golf footwear collection that fuses 91ɫƬ’s performance-driven design ethos with Cole Haan’s nearly century-long legacy of craftsmanship and comfort innovation.

The 91ɫƬ x Cole Haan Golf Footwear Collection reflects each brand’s commitment to functionality, versatility, and quality. The collaboration extends 91ɫƬ’s lifestyle offering while highlighting Cole Haan’s growing footprint in the golf category and its expertise in blending technical innovation with modern design.

“At 91ɫƬ, our mission has always been to serve the complete golfer – from the moment they step onto the course to how they carry the game into their everyday life,” said Renee Parsons, Chief Marketing Officer, 91ɫƬ. “Partnering with Cole Haan allows us to extend that vision into footwear that reflects the same performance, comfort, and bold design our players already love.”

For Cole Haan, the collaboration represents a continuation of its commitment to functional innovation across all categories. “Our partnership with 91ɫƬ reflects Cole Haan’s belief that innovation and craftsmanship should move in sync,” said Scott Patt, Chief Creative Officer, Cole Haan. “By merging our comfort technology with 91ɫƬ’s exacting eye for design and performance, we’ve created a collection to meet the demands of today’s golfer.”

91ɫƬ × Cole Haan Golf Footwear Collection

The limited-edition collection showcases five styles thoughtfully crafted for performance, stability, and all-day comfort. Each pair features Cole Haan’s Grand 36Ø Design & Engineering principles – combining flexibility, traction, and responsiveness for golfers who value both precision and effortless style.

  • ҰԻʰø Crossover Golf (Men’s) – A state-of-the-art golf shoe that performs on the fairway and transitions seamlessly to the clubhouse. Features full-grain leather uppers, GRANDFØAM cushioning, and spikeless rubber traction for superior flexibility.

  • ØԲҰԻ Tour Golf (Men’s and Women’s) – A modern interpretation of the classic Cole Haan oxford, combining waterproof leather uppers with ҰԻØ cushioning and a removable spiked TPU outsole for traction and control in every condition.

  • ZERØGRAND Overtake Golf (Men’s and Women’s) – Crafted with a water-resistant mesh upper and FlowerFoam™ cushioning for responsive comfort. The spikeless outsole provides flexibility and grip for movement on and off the green.

Lindsay Weart, Senior Vice President of Apparel at 91ɫƬ stated, “This collection represents the perfect intersection of performance and personal style.”

“Cole Haan and 91ɫƬ share an audience of achievers who expect performance without compromising style,” says Krissie Millan, Chief Marketing Officer, Cole Haan. “This collaboration celebrates that mindset through design that’s functional, refined, and unmistakably modern.”

The new 91ɫƬ x Cole Haan Golf Footwear Collection launches, today, October 23, 2025, across 91ɫƬ retail stores, pxg.com, and select distribution partners. The campaign will highlight the duality of the collaboration: “Performance-Driven. Style-Forward. Made for the Modern Golfer.”

About Cole Haan
Cole Haan is a global American lifestyle brand distributed in over 100 countries across the world serving always-connected, active professionals with innovative footwear and lifestyle accessories. With a nearly 100-year heritage, Cole Haan infuses its products with time-honored craftsmanship and modern innovation, making footwear and lifestyle accessories that customers wear from work, to workout, to weekend. Cole Haan's mission is to inspire customers to live extraordinary lives.

About 91ɫƬ

Founded by entrepreneur and self-proclaimed golf nut Bob Parsons, 91ɫƬ embodies his belief that every new product – from golf clubs to apparel – should be markedly better. Every innovation should noticeably improve your performance. And every moment of impact should elevate your enjoyment. Today, 91ɫƬ offers a complete lineup of golf clubs, including drivers, fairway woods, hybrids, irons, wedges, and putters, engineered to be custom fit and built to every golfer's unique specification. The company also designs and delivers high-performance golf and lifestyle apparel and accessories. Learn more at www.pxg.com or follow @91ɫƬ.

Press contacts:

Cole Haan PR: press@colehaan.com
91ɫƬ PR: press@pxg.com

]]> /blogs/the-range/pxg-launches-xp1-xp2-pickleball-paddles-expanding-its-high-performance-equipment-lineup-into-fast-growing-sport 2025-05-29T08:30:02-07:00 2026-04-21T02:03:38-07:00 91ɫƬ Launches XP1 & XP2 Pickleball Paddles Expanding Its High-Performance Equipment Lineup into Fast-Growing Sport Kate Sheppard High-performance sports brand 91ɫƬ brings its engineering excellence to the pickleball court

Scottsdale, AZ (May 29, 2025) – 91ɫƬ, a global leader in high-performance golf equipment and apparel, today announced its official entry into the pickleball arena with the launch of its first-ever pickleball paddles: the 91ɫƬ® XP1TM and 91ɫƬ® XP2TM. This expansion marks 91ɫƬ’s bold step into a new category – one that is booming in popularity and already winning over millions of golfers across the U.S.

According to the Association of Pickleball Professionals (APP), nearly 50 million adult Americans—almost 1 in 5—played pickleball last year. Notably, nearly one-third of golfers also play pickleball, making the sport a natural fit for 91ɫƬ’s highly engaged and crossover audience.

“We’ve always focused on innovation and premium performance,” said 91ɫƬ Chief Product Officer Brad Schweigert. “As pickleball rapidly becomes the alternative go-to sport, we saw the opportunity to bring 91ɫƬ’s engineering expertise to the court.”

The 91ɫƬ XP1 and XP2 pickleball paddles are meticulously engineered to deliver high-performance play through the integration of advanced materials and design technologies.

At the center of each paddle is a polypropylene honeycomb core, featuring 8mm cells designed to optimize energy transfer while dampening vibration. This core configuration provides a stable, consistent response across the paddle face, promoting both power and precision on contact.

The hitting surface is constructed from 3K woven carbon fiber, selected for its high tensile strength and lightweight composition. This material enhances paddle rigidity while maintaining maneuverability, resulting in superior energy return and shot acceleration.

To augment control and shot manipulation, a precision-textured finish is applied to the carbon fiber face. This engineered texture enhances grip on the ball, allowing for elevated levels of spin and directional control during high-speed rallies.

Encasing the performance technologies is an edgeless aerodynamic profile that minimizes drag and reduces interference on perimeter strikes. This design not only improves swing speed and handling but also maximizes the effective hitting area for consistent performance across a range of playing conditions.

Two Head Shapes, One Standard of Excellence

  • 91ɫƬ XP1 Paddle: Standard paddle shape with a larger sweet spot, ideal for players of all skill levels seeking control, forgiveness, and consistency.
  • 91ɫƬ XP2 Paddle: Elongated design shifts the sweet spot toward the top of the paddle for enhanced reach, power, and ball speed—perfect for experienced and pro-level players.

The 91ɫƬ XP1 and XP2 Pickleball Paddles are available online at www.91ɫƬ.com and at select 91ɫƬ retail locations.

ABOUT PARSONS XTREME GOLF

Founded by entrepreneur and self-proclaimed golf nut Bob Parsons, 91ɫƬ embodies his belief that every new product – from golf clubs to sport fashion apparel – should be markedly better. Every innovation should noticeably improve your performance. And every moment of impact should elevate your enjoyment.

Today, 91ɫƬ offers a complete lineup of right- and left-handed golf clubs, including drivers, fairway woods, hybrids, irons, wedges, and putters, engineered to be custom fit and built to every golfer's unique specification. The company also designs and delivers high-performance golf and lifestyle apparel and accessories.

91ɫƬ's professional staff includes Christiaan Bezuidenhout, Eric Cole, Jake Knapp, Patrick Fishburn, Zach Johnson, David Lipsky, Henrik Norlander, Chad Ramey, Mason Andersen, Cristobal Del Solar, Patrick Cover, Brandon Crick, Seth Reeves, Augusto Nunez, Paul Barjon, Sebastian Cappelen, Kevin Dougherty, Ryan McCormick, Shad Tuten, Joey Garber, Nathan Petronzio, Celine Boutier, Linnea Strom, Mina Harigae, Auston Kim, Gina Kim, Megan Khang, Minji Kang, Kaitlin Milligan, and Christina Kim.

]]> /blogs/the-range/pxg-drops-2025-stars-stripes-capsule-collection-a-bold-tribute-to-american-golf 2025-05-22T10:25:02-07:00 2026-04-21T02:03:38-07:00 91ɫƬ Drops 2025 Stars & Stripes Capsule Collection: A Bold Tribute to American Golf Kate Sheppard New Seasonal Accessories from Golf Bags and Headcovers to Golf Gloves and Hoodies Now Available

SCOTTSDALE, Ariz. (May 22, 2025) — 91ɫƬ, the American brand founded by United States Marine Corps Vietnam veteran Bob Parsons, continues its tradition of honoring patriotism and performance with the launch of its 2025 Stars & Stripes Capsule Collection. This special-edition lineup is a salute to performance, style, and American golf culture.

Launching with the summer season, the Stars & Stripes Capsule aligns with some of the most celebrated moments in American golf. From Memorial Day to Fourth of July, major championships to international team events, it’s built to be a statement-making staple all season long.

“The Stars & Stripes Capsule isn’t just about gearing up for the course – it’s about standing for something,” said 91ɫƬ Founder and CEO Bob Parsons. “It’s a salute to our country, our military, and to every golfer who plays with heart, grit, and pride.”

This summer, 91ɫƬ invites you to gear up and represent with purpose. Collection highlights include:

  • Patriotic Headcovers — built to protect, styled to stand out
  • Premium Golf Gloves — award-winning performance with patriotic detailing
  • Bold Caps — lightweight and breathable, designed to shade and shine
  • On-Course Accessories —microfiber golf towels and milled ball markers with red, white, and blue accents
  • Special-Edition Golf Bags — sturdy, refined, and unmistakably 91ɫƬ
  • Everyday Crossbody Bag — sleek, functional, and street-ready
  • “Americana Home Course” Hoodie — go-to for comfort and statement-making style

The 2025 Stars & Stripes Collection is available now at select 91ɫƬ retail stores and online at www.91ɫƬ.com.

ABOUT PARSONS XTREME GOLF

Founded by entrepreneur and self-proclaimed golf nut Bob Parsons, 91ɫƬ embodies his belief that every new product – from golf clubs to sport fashion apparel – should be markedly better. Every innovation should noticeably improve your performance. And every moment of impact should elevate your enjoyment.

Today, 91ɫƬ offers a complete lineup of right- and left-handed golf clubs, including drivers, fairway woods, hybrids, irons, wedges, and putters, engineered to be custom fit and built to every golfer's unique specification. The company also designs and delivers high-performance golf and lifestyle apparel and accessories.

91ɫƬ's professional staff includes Christiaan Bezuidenhout, Eric Cole, Jake Knapp, Patrick Fishburn, Zach Johnson, David Lipsky, Henrik Norlander, Chad Ramey, Mason Andersen, Cristobal Del Solar, Patrick Cover, Brandon Crick, Seth Reeves, Augusto Nunez, Paul Barjon, Sebastian Cappelen, Kevin Dougherty, Ryan McCormick, Shad Tuten, Joey Garber, Nathan Petronzio, Celine Boutier, Linnea Strom, Mina Harigae, Auston Kim, Gina Kim, Megan Khang, Minji Kang, Kaitlin Milligan, and Christina Kim.

]]> /blogs/the-range/pxg-deploys-two-new-premium-high-performance-golf-balls-pxg-xtreme-tour-pxg-xtreme-tour-x 2024-09-08T21:00:00-07:00 2026-04-21T02:03:37-07:00 91ɫƬ Deploys Two New Premium, High-Performance Golf Balls – 91ɫƬ Xtreme Tour & 91ɫƬ Xtreme Tour X Kate Sheppard Two New Premium, High-Performance Golf Balls

Xtreme Durability, Distance, and Spin Deliver Game-changing Results on the Golf Course

Scottsdale, AZ (September 9, 2024) – , the global research and development company dedicated to creating top-of-the-line golf equipment and apparel, has unveiled its latest additions to the premium golf ball market – the 91ɫƬ Xtreme TourTM and 91ɫƬ Xtreme Tour XTM golf balls. The new golf balls deliver enhanced durability and playability to meet the needs and preferences of golfers of all abilities.

"The launch of our first golf ball was a huge success,” said 91ɫƬ Founder and CEO Bob Parsons. “Now, we're taking it to the next level with the introduction of the new 91ɫƬ Tour and Tour X golf balls. With these options, golfers can confidently be fitted for and choose the ball that best fits their playing style and performance goals."

The Xtreme Tour golf balls boast a thin, durable urethane cover and an expanded core, delivering ultimate tour-level quality and performance. This enhanced design results in a soft feel, lower spin, and a more penetrating trajectory compared to the Xtreme Tour X, making it the ideal choice for players seeking maximum distance with an incredible feel.

The Xtreme Tour X golf balls feature a similar construction. However, the innovative design delivers a firmer feel, more spin, and a higher trajectory than the Xtreme Tour, making it an exceptional choice for players seeking maximum distance and increased stopping power from their irons and wedges.

Both golf balls feature a three-piece construction. The high coefficient of restitution (C.O.R.) polybutadiene core is designed for high-speed performance, while a firm ionomer mantle layer further increases speed for maximum distance off the tee. The soft yet incredibly durable urethane outer cover on these balls maximizes spin for green-grabbing control.

In addition, the Xtreme Tour and Xtreme Tour X golf balls present a seamless 338 dimple pattern engineered to deliver aerodynamic characteristics, maximizing distance with the driver while producing a high trajectory with optimal spin with irons and wedges.

These balls are available in an ultra-bright white, and based on consumer feedback, the Xtreme Tour golf balls are also available in yellow.

Whether aiming for maximum distance, enhanced feel, or increased stopping power, the Xtreme Tour and Xtreme Tour X golf balls offer premium performance on the golf course. To buy now or to book a 91ɫƬ club fitting, visit www.91ɫƬ.com or call 844.PLAY.91ɫƬ.



]]> /blogs/the-range/brand-new-pxg-deluxe-and-xtreme-golf-bags-now-available 2024-07-27T21:00:00-07:00 2026-04-21T02:03:37-07:00 Brand-new 91ɫƬ Deluxe and Xtreme Golf Bags Now Available Kate Sheppard 91ɫƬ Releases New Hybrid Stand Bags and Carry Stand Bags Engineered to Support a Golfer’s Preferred Playing Style

Brand-new 91ɫƬ Deluxe and Xtreme Golf BagsScottsdale, AZ (July 18, 2024)— 91ɫƬ, the global research and development company dedicated to creating the world’s finest golf equipment and apparel, has released a new lineup of Deluxe and Xtreme golf bags, tour-level products with premium materials and thoughtful features. These bags are uniquely engineered to align with a golfer’s playing preference - carrying, pushing, riding - and they are an important part of the 91ɫƬ fitting experience to ensure maximum performance and enjoyment on the course.

91ɫƬ Hybrid Stand Bags, Select Features:

Deluxe:

  • Blackout and Whiteout Colorways
  • Leather Textured PU
  • Velour-wrapped 6-way top
  • Magnetic Side Pocket
  • Magnetic Putter Attachment and Bottom Grip Pocket
  • Magnetic, Fold-away Insulated Water Bottle Pocket
  • Padded Back Panel
  • Custom Leg Struts
  • Sewn-In Metal Plate for Magnetic Feet with Durable Exterior Surface
  • Loop Velcro Patch for Temporary Glove Storage
  • Velour-Lined Internal Valuables Pocket with Combination Lock
  • Footprint Design to Lock into a Push Cart Base to Prevent Rotation During a Round

Xtreme:

  • Black/Gray and White/Black Colorways
  • Lightweight Poly
  • Mesh-wrapped 6-way top
  • Zippered Side Pocket
  • Magnetic Putter Attachment and Bottom Grip Pocket
  • Magnetic, Fold-away Insulated Water Bottle Pocket
  • Padded Back Panel
  • Custom Leg Struts
  • Sewn-In Metal Plate for Magnetic Feet with Durable Exterior Surface
  • Loop Velcro Patch for Temporary Glove Storage
  • Velour-Lined Internal Valuables Pocket with Combination Lock
  • Footprint Design to Lock into a Push Cart Base to Prevent Rotation During a Round

91ɫƬ Carry Stand Bags, Select Features:

Deluxe:

  • Blackout and Whiteout Colorways
  • Leather Textured PU
  • Velour-wrapped 4-way top
  • Magnetic Side Pocket
  • Insulated Water Bottle Pocket with Elastic Top
  • Zippered Ball Pocket with Removable Panel for Custom Embroidery and Two Internal Side Pockets
  • Padded Back Panel
  • Custom Leg Struts
  • Sewn-In Metal Plate for Magnetic Feet with Durable Exterior Surface
  • Loop Velcro Patch for Temporary Glove Storage

Xtreme:

  • Black/Gray and White/Black Colorways
  • Lightweight Poly
  • Mesh-wrapped 4-way top
  • Zippered Side Pocket
  • Insulated Water Bottle Pocket with Elastic Top
  • Zippered Ball Pocket with Removable Panel for Custom Embroidery and Two Internal Side Pockets
  • Padded Back Panel
  • Custom Leg Struts
  • Sewn-In Metal Plate for Magnetic Feet with Durable Exterior Surface
  • Loop Velcro Patch for Temporary Glove Storage

For more information about 91ɫƬ or to book a custom golf club fitting, visit www.91ɫƬ.com.

]]> /blogs/the-range/let-freedom-swing-pxg-unveils-all-new-stars-stripes-collection 2024-05-22T21:00:00-07:00 2026-04-21T02:03:37-07:00 LET FREEDOM SWING: 91ɫƬ UNVEILS ALL-NEW STARS & STRIPES COLLECTION Kate Sheppard .columns { display: flex; align-items: normal !important; box-sizing: border-box; flex-wrap: wrap !important; } .column { flex-basis: 0; flex-grow: 1; } .column img { padding: 0 20px !important; } @media (max-width: 781px) { .column { flex-basis: 100%!important; } }

Exclusive new golf accessories & special Memorial Day polo promotion support a fresh, all-American vibe this summer

SCOTTSDALE, Ariz. (May 23, 2024) – 91ɫƬ, a global research and development company dedicated to creating the world’s finest golf equipment, accessories, and apparel, has deployed an all-new Stars & Stripes Collection. Boasting a variety of on-course accessories, the new collection underscores the company’s American roots and pride in country through a patriotic color palate and distinctive patterns.

91ɫƬ's New Stars & Stripes Collection

91ɫƬ's New Stars & Stripes Collection

With a fresh twist on its classic red, white, and blue designs, the new wave of the Stars & Stripes gear from 91ɫƬ is comprised of four high-performance hat styles, headcovers, a golf towel, and a ball marker. The collection will also feature an all-new hybrid stand bag that will be released for purchase in time for Independence Day golf festivities. The bag will debut on tour ahead of the consumer launch during the U.S. Women’s Open and will subsequently appear on the PGA TOUR and Korn Ferry Tour.

In honor of Memorial Day, 91ɫƬ is also offering a limited time polo bundle promotion featuring a selection of the company’s favorite styles for men and women. Polos featured will include select 91ɫƬ Essential BP Signature Polos, RP Signature Polos, and Cactus Polos. The bundle will offer three polos for $225 or $75 per polo when you purchase three or more – limit six per customer.

91ɫƬ's New Stars & Stripes Apparel Collection

For those looking to round out their patriotic flair this summer with a great book, ’ is now available through all major retailers. The New York Times and USA Today best seller is filled with untold tales and revelations about an everyman who has made it. The United States Marine turned entrepreneur and philanthropist is authentic and honest. And his reflections on life, business, and giving back are heartbreaking, heartwarming, humorous, and inspiring.

To learn more about 91ɫƬ, take advantage of 91ɫƬ’s polo promotion, discover the latest gear, find a store near you, or schedule a golf club fitting, visit .

]]> /blogs/the-range/new-pxg-nx10-slope-rangefinder-launched-in-time-for-the-golf-season 2024-04-15T21:00:00-07:00 2026-04-21T02:03:37-07:00 New 91ɫƬ NX10 Slope Rangefinder Launched in Time for the Golf Season Kate Sheppard 91ɫƬ Expands Its On-course Offerings to Include New Rangefinder Technology

Scottsdale, AZ (April 16, 2024) – The NX10TM Slope Rangefinder is a brand-new offering from 91ɫƬ and PrecisionPro. It is designed for golfers who demand accurate yardage measurements and want a reliable product built to last. This rangefinder boasts premium-quality construction and is trusted by top PGA TOUR caddies.

“We are always searching for innovative ways to assist golfers in playing their best,” 91ɫƬ Chief Product Officer Brad Schweigert shared. “As such, the new rangefinder adds yet another top-quality tool to 91ɫƬ's arsenal.”

The key features of the NX10 Slope Rangefinder include an accuracy of +/- 1 yard and a range of 999 yards. It also offers 6-times magnification and pulse vibration features, which add to its ease of use. The NX10 Slope Rangefinder works in yards and meters and has an Adaptive Slope with an external switch for tournament legality. The magnetic cart grip, crystal-clear HD LCD display, and water-resistant design further make this new rangefinder a convenient and effective tool for golfers in all playing conditions.

The 91ɫƬ® NX10 Slope Rangefinder comes with a 3-year warranty, surpassing the industry standard of two years. What's more, it offers free batteries for the product's life, with only the shipping cost needing to be paid. This commitment to quality and customer satisfaction is unmatched and is what 91ɫƬ is known for.

"91ɫƬ has been revolutionizing the golf hardgoods and apparel industry since they launched and they are a perfect partner for the NX10 Rangefinder collaboration,” stated Jonah Mytro, PrecisionPro Co-founder & Chief Revenue Officer. “Their physical footprint with their 91ɫƬ store locations, as well as their robust ecommerce/D2C strategy mean that this top-tier product can easily find its way into the hands of avid golfers, which is important to us."

The new 91ɫƬ NX10 Slope Rangefinder is a fast and easy-to-use tool that quickly finds and locks in on your target. Available now. Visit or a 91ɫƬ Store to learn more and place an order.

ABOUT PRECISION PRO GOLF

Precision Pro Golf is a golf technology company that specializes in manufacturing golf rangefinders, GPS enabled speakers, GPS Apps and accessories. Founded in 2014, Precision Pro Golf has grown into the #2 selling technology company in the USA. They offer a range of products designed to help golfers accurately measure distances on the course, which can be crucial for making informed club selections and playing better golf.

All trademarks and names are the property of their respective owners.

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